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NeoSapien: UX for India’s first AI wearable
ABOUT
NeoSapien is an AI-native wearable company. Founded in 2024, they've raised $2.1M led by Merak Ventures with Shark Tank India backing from Namita Thapar and Anupam Mittal. Their breakthrough Neo 1 pendant serves as a "second brain", ambiently capturing conversations in 100+ languages and delivering contextual insights for professionals, entrepreneurs, and teams seeking cognitive enhancement.
INDUSTRY
AI Wearables, OS
ROLE
Digital experience design, Visual system refinement
TEAM
Dhananjay Yadav (CEO & Co-founder)
Sripriya GN (Head of Product)
Rajath Chandrahasa (Product Manager)
Prakamya (Motion Graphic Designer)
Priyanshu Mallick (Design Engineer)
Hitesh Suthar (Lead Designer) • Me
PROJECT
NeoSapien's digital transformation marked their evolution from hardware innovators to ecosystem builders. The work refined their existing identity with a high-tech visual language, mobile-first layout, elevated interface elements, and strategic white space to mirror the sophisticated technology within their AI-wearable form factor.
The website redesign shifted from technical specifications to visual storytelling, positioning Neo 1 as humanity's "second brain," while the desktop companion app completed their multi-device ecosystem for smooth memory capture across all professional scenarios.
TIMELINE
Dec 2025 → Feb 2026
PROJECT_01
Conversion Web Experience
Discovery- Pain Points
Before starting the design process, we conducted a comprehensive audit of the NeoSapien MVP website to identify friction points in the user journey.
By analysing conversion rates, drop-off patterns, and device-specific data, we realized that while the technology was ground-breaking,
the "Why" and "How" were getting lost.
Key Insights & Goals
Data-Driven Overhaul
User feedback revealed a "comprehension gap", users liked the idea but didn't understand the practical daily utility of Neo 1.
Strategic Pricing
We identified a trend in bulk buying, leading us to redesign the checkout flow to incentivize "Team & Family" bundles (sets of 2 or 4+) with dynamic discounts.
Content Pivot
We shifted from text-heavy technical specs to visual storytelling, focusing on how the device functions as a "second brain" in real-time.
Contextual Updates
Integrated the latest app screens and new features to show a seamless hardware-software ecosystem.
Design Philosophy
The design language was intentionally derived from the physical device itself. We developed a refined Neomorphic system that mirrors the soft aesthetics and tactile nature of the Neo 1 hardware.
Cohesive Visual System
By blending soft shadows and device shapes, the UI feels like a digital extension of the wearable.
Iconography & Illustration
Custom icons and technical illustrations to explain AI-driven summarization, featuers & other key concepts at a glance.
High Fidelity Execution
The final layout was engineered for the "10-Second Hook." Every element was placed to build trust and move the user closer to a purchase decision.
The "Human" Element
We utilized high-quality, half-portrait imagery of users wearing the device in professional and personal settings, immediately showing the form factor and fit.
RAPID EDUCATION
Key feature snippets were designed as bite-sized cards, giving users a complete overview of the "second brain" utility in under 10 seconds.
Contextual Validation
The experience is anchored by real-world use-scenarios (meetings, lectures, interviews), backed by social proof, strategic FAQs, and "Backed By" trust signals to eliminate buyer hesitation.
Outcome
The result is a mobile-first flagship experience that justifies the existence of a new product category.
By elevating the visual storytelling and clarifying the value proposition, we transformed NeoSapien from a "cool gadget" into an essential productivity tool.
Success Metrics
Strategic Conversion
A frictionless checkout flow that emphasizes bundle-buying patterns, potentially increasing the Average Order Value (AOV).
Educational Clarity
A striking visual narrative that successfully educates the global market on the "second brain" concept.
Growth Ready
A scalable, high-performance site that leverages FOMO and social proof to drive pre-orders and demo sign-ups.
End of the case study. More on the way.
Thank you for reading.
Quick Scroll
NeoSapien: UX for India’s first AI wearable
ABOUT
NeoSapien is an AI-native wearable company. Founded in 2024, they've raised $2.1M led by Merak Ventures with Shark Tank India backing from Namita Thapar and Anupam Mittal. Their breakthrough Neo 1 pendant serves as a "second brain", ambiently capturing conversations in 100+ languages and delivering contextual insights for professionals, entrepreneurs, and teams seeking cognitive enhancement.
INDUSTRY
AI Wearables, OS
ROLE
Digital experience design, Visual system refinement
TEAM
Dhananjay Yadav (CEO & Co-founder)
Sripriya GN (Head of Product)
Rajath Chandrahasa (Product Manager)
Prakamya (Motion Graphic esigner)
Priyanshu Mallick (Design Engineer)
Hitesh Suthar (Lead Designer) • Me
PROJECT
NeoSapien's digital transformation marked their evolution from hardware innovators to ecosystem builders. The work refined their existing identity with a high-tech visual language, mobile-first layout, elevated interface elements, and strategic white space to mirror the sophisticated technology within their AI-wearable form factor.
The website redesign shifted from technical specifications to visual storytelling, positioning Neo 1 as humanity's "second brain," while the desktop companion app completed their multi-device ecosystem for smooth memory capture across all professional scenarios.
TIMELINE
Dec 2025 → Feb 2026
PROJECT_01
Conversion Web Experience
Discovery- Pain Points
Before starting the design process, we conducted a comprehensive audit of the NeoSapien MVP website to identify friction points in the user journey.
By analysing conversion rates, drop-off patterns, and device-specific data, we realized that while the technology was ground-breaking,
the "Why" and "How" were getting lost.
Key Insights & Goals
Data-Driven Overhaul
User feedback revealed a "comprehension gap", users liked the idea but didn't understand the practical daily utility of Neo 1.
Strategic Pricing
We identified a trend in bulk buying, leading us to redesign the checkout flow to incentivize "Team & Family" bundles (sets of 2 or 4+) with dynamic discounts.
Content Pivot
We shifted from text-heavy technical specs to visual storytelling, focusing on how the device functions as a "second brain" in real-time.
Contextual Updates
Integrated the latest app screens and new features to show a seamless hardware-software ecosystem.
Design Philosophy
The design language was intentionally derived from the physical device itself. We developed a refined Neomorphic system that mirrors the soft aesthetics and tactile nature of the Neo 1 hardware.
Cohesive Visual System
By blending soft shadows and device shapes, the UI feels like a digital extension of the wearable.
Iconography & Illustration
Custom icons and technical illustrations to explain AI-driven summarization, featuers & other key concepts at a glance.
High Fidelity Execution
The final layout was engineered for the "10-Second Hook." Every element was placed to build trust and move the user closer to a purchase decision.
The "Human" Element
We utilized high-quality, half-portrait imagery of users wearing the device in professional and personal settings, immediately showing the form factor and fit.
RAPID EDUCATION
Key feature snippets were designed as bite-sized cards, giving users a complete overview of the "second brain" utility in under 10 seconds.
Contextual Validation
The experience is anchored by real-world use-scenarios (meetings, lectures, interviews), backed by social proof, strategic FAQs, and "Backed By" trust signals to eliminate buyer hesitation.
Outcome
The result is a mobile-first flagship experience that justifies the existence of a new product category.
By elevating the visual storytelling and clarifying the value proposition, we transformed NeoSapien from a "cool gadget" into an essential productivity tool.
Success Metrics
Strategic Conversion
A frictionless checkout flow that emphasizes bundle-buying patterns, potentially increasing the Average Order Value (AOV).
Educational Clarity
A striking visual narrative that successfully educates the global market on the "second brain" concept.
Growth Ready
A scalable, high-performance site that leverages FOMO and social proof to drive pre-orders and demo sign-ups.
Rajiv Shastri
Designation
Gagan Arora
Designation
Praveen Tohands
Designation
Sameer Rajani
Designation
End of the case study.
More projects on the way.
Thank you for reading.